A step-by-step guide to writing a compelling and sensitive corporate response to the George Floyd protests (by marykearl)
, Ahmaud Arbery, Breonna Taylor, and other Black lives and address the global outpouring of protests against police brutality. Joining broader conversations about race and racism, many are positioning themselves as allies in support of the black community.
"People aren't just watching how you respond, but also how long it takes you to speak out about racial injustice," she noted, explaining that the time it takes is an indicator of how many diverse employees exist — and have a voice — within an organization. Evans shared with Business Insider the specific ways brands and businesses can join the current conversation on race and show support for the Black community — without being seen as opportunistic, out of touch, or insensitive.As recently as a year ago, many major companies hesitated to use the #BlackLivesMatter hashtag, considering it a taboo, said Evans.
"By not speaking out, it will almost certainly be damaging to their business in some way," she said. "'Opting out' of being vocal during this time simply isn't an option."
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