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Samsung is arguably the 800-pound gorilla of CES , since many of the other consumer tech titans — Apple, Google, Microsoft, Meta, Amazon — either no longer have a presence, or have never shown up to begin with.
In the past, that's given Samsung free range to bow a full spectrum of products that range from phones and computers to refrigerators, AI assistants and rolling robots. But for, the company is switching things up a bit: Instead of its longtime midday Monday press conference, the Korean giant will take the lead of the show with a Sunday night presentation. Over the past few weeks, Samsung has been dropping press releases left and right, so we know at least some of what to expect in Vegas this year. Of course, we're holding out hope that we get to hear an update on theThe event will stream live from the Wynn Hotel in Las Vegas on Sunday, January 4 at 10PM ET. There are several ways to tune in: you can watch viaKeynote speaker TM Roh, the CEO of Samsung's Device eXperience Division, will discuss the company's plans for the new year and beyond, which will include "new AI-driven customer experiences," the company. In addition, we'll hear from the President and Head of the Visual Display Business, SW Yong and Executive Vice President and Head of Digital Appliances Business, Cheolgi Kim. Those two will "share their respective business directions for the upcoming year."But if you're looking for more specifics, Samsung has been following its "Advent calendar" approach to early CES announcements, with. Also confirmed: a full line of appliances infused with what Samsung callshas glasses-free 3D. It's likely we could see this at CES, along with other models like the 27-inch Odyssey G6 and the Odyssey G8 models. It's possible that Samsung will share even more early CES announcements in the hours preceding its presentation. If that happens, we'll add them here!
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