Social media is one of today’s most promising lead generation tools - but not just for its exposure and promotion capability. Many entrepreneurs credit social media connections as one of the top sources for leads. And the way to forge this connection? Via social media messaging.
Because of the sheer number of ideal clients available online, many businesses make the mistake of doing the ‘copy and paste’ method - quickly sending out generic sales messages to everyone they can. While this method can certainly save time, it also results in far lower conversion rates - because no one wants to reply to a direct message that was clearly sent to another 1,000 people, try and at least personalize the first outreach message.
If writing isn’t your strong suit, consider hiring a copywriter. Matt Young, CEO of Realply, helps realtors do business on LinkedIn through personalized messages. Their secret sauce? Copywriters. “We don’t want to come across as spammy or salesy in messages, so we have in-house copywriting experts who understand the psychology of humanizing business interactions to build trust and rapport,” he shared. Even if you just contract a copywriting expert for the one message, it’s worth it.
This way, they’ll be far more likely to reply and perhaps buy when you direct message your official sale. Since the trust has been built over time, it won’t seem as ‘salesy’ as one sole sales message could be. It’s helpful to have a handful of diverse social platforms nowadays. There are so many ways to meet new clients. However, it’s important to tailor your message’s voice and your marketing approach to the social media platform.
Kaylynn Chong shares on Hootsuite that Twitter direct messaging should be used for casual conversations, LinkedIn for professional, and Facebook and Instagram work best for more personal conversations. A good copywriter can incorporate different elements into the main message to speak to these themes, and playing to them really helps to form the relationship.Regardless of which platform you’re using, make sure that you respond in a timely manner if and when you get a reply.
However you choose to use social media messaging, start slow. See what works and what doesn’t before you mass send thousands of messages. The more you tweak your note and manage responses, the more you’ll make it work for you.
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