How to Steer Clear of Pricey Car Rentals This Summer

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How to Steer Clear of Pricey Car Rentals This Summer
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Car-rental prices are high this season, but several options offer daily rates far lower than those offered by national agencies

when demand returned faster than expected. Now, spurred by the shortage, they’ve hiked prices sky high—with weekend rates for standard-size cars in New York City often exceeding $180 a day.

Then there’s AAMCAR, a locally owned car-rental agency on Manhattan’s Upper West Side. “Things are about the same,” was the bland report from general manager Marci Hernandez when I asked how business was faring compared with last year. The national chains depend largely on tourism and business travel, but AAMCAR always catered mainly to locals. During the pandemic, says Ms. Hernandez, business held steady as residents booked cars for commuting and summer-home stays. As a result, AAMCAR retained its entire fleet and still offers its usual rates—which Ms. Hernandez says are typically lower than those found at its national competitors’ nearby locations.

As anyone trying to reserve a rental car in New York City knows, prices are bonkers this season. The last time, in 2016, the lowest price available on a three-day mid-August rental in the city was a reasonable $64 a day. Last week, the lowest quote from a mainstream agency was $182 a day—a threefold increase.

“I’m in this industry for 45 years and I’ve never seen anything like this,” says Neil Abrams, president of Abrams Consulting Group, a car-rental consulting firm. He just paid $150 a day to rent a car on his recent trip to New York.

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