In this article, you'll find the skills needed to break into product marketing and the difference between product marketing and product management.
Six months ago, I heard about product marketing from a friend. This was surprising because I had been doing content marketing and brand marketing for close to three years, and so the term product marketing seemed like a gateway to nowhere. After searching for the term online, I was shocked. Product marketing is a lot different from other forms of marketing that you know.
According to Drift According to Drift To put it another way, the product manager is responsible for understanding the problem that their customers are facing and then scoping and building a solution. The product marketer owns the strategy for go-to-market and defines the product’s position in the marketplace. A product marketing manager is in charge of the product marketing of a particular brand.
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