From inquirerdotnet: '[Maria] Ressa exposes the challenge that transcends politics and threatens us all: the erosion of the foundational premise permitting society to function—the belief in our ability to establish and accept objective facts.'
Ressa also shows how the promotion of half-truths to promote fear, uncertainty, and doubt can just as effectively mislead the public. It is true, for instance, that many communities have suffered from the problem of drug addiction and worry about its spread. The Social Weather Stations recorded survey respondents listing drug-trafficking as seventh or eighth among their top 10 concerns.
“Sam,” a 20-something internet content creator and influencer in Duterte’s campaign team, claimed credit for promoting the drug issue in his online platforms. CIB strategies included distributing widely on the web reports and photos of crimes committed in other countries as having taken place in the Philippines. Or falsely suggesting heinous crimes committed in the Philippines as connected to drugs. As Sam boasted to Ressa, ”I’m like a god. I can make [people] do what I want them to do.
More accurately, Sam developed the skills, now eagerly coveted by business and political interests, to deceive people into accepting the views his clients want him to peddle; he admits that some people would consider his astroturfing campaigns as “evil.” But Sam and his colleagues could not prosper without the social media technology and business model developed by Facebook, where profitability depends on the volume of content produced and the speed of their distribution and recycling.
After four fruitless years urging Zuckerberg to address Facebook’s ethical problems, Ressa has concluded that Facebook “represents one of the greatest threats to democracies around the world.” But 97 percent of Filipinos go to Facebook seeking entertainment, education, and relationships. How do we protect against the “corrosive effects” of Facebook protocols and algorithms on truth and society’s shared reality and values? How do they impact the next generation’s learning and values?Edilberto C.
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