In recent years, nicotine pouches have taken the nicotine consumption scene by storm, quickly becoming a fan favorite.
Their growing appeal and easy accessibility have made them a popular smoking alternative, sparking concern among critics, educators and parents nationwide. Despite their proven success in helping people quit smoking, the wide range of flavors raises alarms, echoing the debates that surrounded vapes and e-cigarettes when they first emerged. The fear is that these descriptions of enticing flavors may attract young users, just as it happened with earlier alternatives.
How can we design a product that appeals to adults who want to use nicotine while avoiding attraction to young people? Nicokick has identified three key insights to address this challenge.
Venture investment rebounds in Q2 but overall market remains ‘suspended’ Two big deals accounted for nearly all the increase in venture funding. Meanwhile, the IPO market stalled, and venture firms are struggling to raise new funds"We are moving in the right direction and it's an excellent sign that there are new products that push cigarettes from the market," said Markus Lindblad, Head of Legal and External Affairs at Nicokick.
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