How to Opt Out of Comcast’s Xfinity Storing Your Sensitive Data

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How to Opt Out of Comcast’s Xfinity Storing Your Sensitive Data
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One of America’s largest internet providers may collect data about your political beliefs, race, and sexual orientation to serve personalized ads.

For example, Xfinity customers are automatically opted in to allow the company to store sensitive personal information. This could include your “race, ethnicity, political affiliations, or philosophical beliefs,” according to Xfinity’s website. Your sexual orientation, immigration status, biometric info, and precise location are also considered to be sensitive data.

This next step was sometimes quite slow to load during my testing, so a little patience might be necessary. When it eventually pops up, fill out the form and click Continue. You may be asked to confirm the provided address. Finally, after all that clicking, locate the toggle labeled Storage and usage of sensitive personal information that appears on the last page and switch it off. It’s worth pointing out a crucial caveat from Comcast about how the setting works.

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