If collaboration matters so much, why don’t firms do more to promote it?
There is no “i” in team. But there is one in “autopilot”. Despite the growing importance of teamwork in organisations, the processes used to manage employees have carried on much as before. Bosses may wax lyrical about collaboration, but the way they reward, review and recruit has not caught up. People in organisations have always worked in concert with others. But the emphasis on teams is growing, for a variety of reasons.
Soroco, a software firm, and academics at Harvard Business School and the Wharton School of the University of Pennsylvania asked managers to describe the processes that they thought took up most of their teams’ time. On average they did not know or could not recall 60% of what their team members did, making them more like high-functioning goldfish than bosses. There are good reasons for much of this. People move jobs and get promoted one by one, not as battalions.
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