Did you just send a Facebook party invite to people who never check Facebook? Was it an Evite that went straight to spam? Did you try to email a bunch of Gen Zers, maybe group text boomers? Here's how to make sure people see your digital party invite.
It’s a textbook anxiety dream. You throw yourself a birthday party, but nobody shows. It’s just you all alone in your living room next to unopened bottles of champagne and a melting Fudgie the Whale ice cream cake.
There’s been a shift in how we socialize over the past three years, and it’s come with a change in how we see or send online invitations. In the past there were clear ways to invite people to your doughnut-themed baby shower, but the ways we communicate have become fragmented. Facebook event invites, once the most reliable way to make sure enough or too many people showed up for a rager, don’t work if you’re inviting people who don’t check Facebook anymore. According to eMarketer, the number of Facebook users under 24 years old has been steadily declining since 2015.
“Folks are taking longer to decide whether they are going to attend an event,” says Matt Haze Kaftor, an event producer in San Francisco who owns a party-planning company. “A lot of people who may have attended any event in the past are considering longer and declining more frequently.” One solution, says Kaftor, is to meet people on the apps where they already are, then follow up regularly on multiple services that match their usual communication patterns. Say you’re inviting your family to a Halloween brunch and need to reach the youngest cousins and oldest aunts. Texting will reach the kids, but emails or even phone calls might be best for older relatives.
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