MSOpinion How to LOVE the Philippines Secretary Frasco, who understands local government administration very well, should use her influence and power to steer LGUs to the right path insofar as tourism is concerned
Days after I filed in advance our Thursday, 29 June article on our tourism woes, the Department of Tourism unveiled its new tagline “LOVE the Philippines” to coincide with its 50th anniversary, having been elevated by then President Marcos Sr. to Cabinet level, with “Sunshine” Joe Aspiras as its first secretary.
Still, the first thing that came to mind when I learned about the DOT promo launch last week while I was in a First World country was how easy it would be to corrupt the slogan. Still and all, we hope that Secretary Frasco’s promises in her tourism development plan, especially with regard to improving accessibility and infrastructure, among other concerns, will come true.
From a marketing standpoint, maybe we should look at the travel market in terms of niches we could tap, and create attractive packages for these targets. Yet whether in Bangkok, Chiang Mai, Phuket, Penang or Hanoi, and even our closest neighbor, Taiwan, the traveler gets big bang for his buck compared to Manila or Palawan, in terms of accommodation, inland transport, or food.
Then, it’s travel tax collections from outbound travelers were cannibalized through several legislative actions. Armed with powers to promote private sector investments in designated tourist zones through tax incentives, TIEZA can do much if properly managed. Outbound travel sustains TIEZA funding, although just about a fourth of total collections from the travel tax is usable, and much of it goes to administrative expenses.CHED should be given its budgetary support from the GAA especially now that tertiary education in state universities and colleges are subsidized by the national government.
This was supported by the IATA or the International Air Transport Association, comprising 83 percent of world aviation. And for all the funds collected to be devoted solely to tourism infrastructure, from planning to product development, along with adequate tax incentives that would attract the private sector, foreign and domestic, to invest in world-class hotels and restaurants.
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