How to go green for free as households would pay £3,600 more a year for eco-friendly goods
But a new poll of 2,000 adults found households want to be better at going green - and would spend an average of 12 per cent more for sustainable items.The study also found the plight of the planet has become more important to the nation over lockdown, with 81 per cent becoming increasingly concerned about environment issues.BRITISH households have been making more of an effort to go green in recent months, according to Essity.Some of the ways Brits are watching their eco-footprint include:5.
But despite more of those polled being greener, half of adults said they are confused about what being sustainable really is. However, 45 per cent of everyone polled said access to more convenient options for recycling and reusing products would help them to be more sustainable. “Consumers are telling us that they have a renewed vigour for greener living, they want to be more sustainable and even that they will spend more to be so.
Sir Tim Smit, co-founder of the Eden Project, said: “We are living at a time of which historians will write in future years and the script remains ours to write.
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