Italian firm finds a novel way to launch its new hair-ruffling sports car
Image:Automobili Lamborghini used Augmented Reality for the virtual launch of its new model, the Huracán EVO RWD Spyder, on May 7 on its official websiteThe Italian sportscar firm used AR to launch the car in an all-new way during this time of global emergency and social distancing. Using Apple’s AR Quick Look, the company brought its latest V10 super sports car directly to customers and fans worldwide: all they need is an iPhone or iPad. Sorry Android users, you were left out.
The virtual experience enables the car to be rotated and expanded up to life-size scale, giving Lambo fans a close look at both its exterior and interior details. The AR functionality will soon be expanded to the rest of Lamborghini’s range.
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