Burger King is giving away free fries — but there's a catch.
The new perk is available only to members of Burger King's free Royal Perks digital loyalty program. Beginning Monday, customers can add french fries of any size to their purchase once a week at no extra cost. The offer is available for the rest of the year. The promotion is aimed at expanding Burger King's seven-month-old loyalty program, which the company said in a press release is a"major focus" for Burger King as it shifts away from paper coupons.
It also gave rewards members early access to its new Ghost Pepper Chicken Nuggets in October 2021.Ultimately, the goal for Burger King and other brands with loyalty programs is to increase sales and lure in customers, ideally on a daily basis, by giving them reasons to choose them over their competitors. The programs also give restaurant owners access to customers' data and ordering habits that help target diners with customized deals.
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