From CHANEL's first-ever brow artist, here's how to get “couture brows,” and other pro-worthy tips:
“I got them at the SoHo boutique,” Jimena Garcia says of the thick, black-rimmed Chanel glasses she’s been wearing for years—the better to see individual brow hairs as she masterfully sculpts them into shape. The accessory has become almost as signature as Garcia’s renown for face-framing with a flick of her tweezers and a slick of vegetable-based dye for a natural tint. That she has just been named Chanel’s first-ever U.S.
It’s actually been more like 20 years since Garcia got her start in the beauty game, for those counting. She was born in Sydney and her father, who was the Colombian ambassador to Australia at the time, was transferred to the United Nations when she was six. Garcia grew up in New York, becoming interested in aesthetics and the architecture of the face while studying art history and fine art at Parsons.
So, is there such a thing as a “Chanel brow”? “Trends are dangerous,” says Garcia, who approaches every set of arches individually. “Specialization is such a treat,” she continues, explaining why having your brows done should really be like a trip to a couture studio. And then, a lightbulb: “Chanel brows are couture brows!” she exclaims, her thick, waist-length hair swinging with excitement. Couture looks at ready-to-wear prices.
Brow services with Jimena Garcia will be available starting Wednesday, September 10 at Atelier Beaute Chanel, 120.5 Wooster St, New York City. Appointments will be first come, first served, and cannot be booked in advance. Text 855-550-3033 for more information. To book appointments beginning October 23, visit
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