'How to Fix the Creator Economy ' by ljin18 lijin creatoreconomy
But just as the gig economy mode of work brought about negative consequences, strong parallels are emerging between the gig economy and creator economy, rooted in the commoditization of work and erosion of worker leverage.
Numerous startups are attempting to help creators set up their standalone, owned properties online; earn more from fewer, truer fans; and lessen their dependence on social media platforms. My goal with this blog post is to help the tech community amplify their positive impact; help creators understand and take action to improve their situations; and prompt founders to balance the needs of all stakeholders in building platforms that influence the livelihoods of millions of users.In a world where work is increasingly mediated by platforms, the relationship between workers and capital owners evolves.
Today, with the shift to platform-mediated work, capital is evolving once more, to ownership of data that enables productivity. While online platforms have unlocked the traditional gatekeepers of the creative world, they also serve as the access chokepoints of a new type of capital. The dominant centralized creator platforms own the data, social graphs, and end user relationships—all of which creators need in order to access audiences and income.
Though creators are trying to implement the playbook of leveraging social media platforms to build an audience before porting them elsewhere, the movement of one's audience is a non-trivial process that platforms are resistant to facilitating.
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