Although huge efforts likely went into designing and producing products and securing customers, most businesses can do more to optimise their funnels, making a huge impact on their profitability.
Look at your most popular product, choose a less expensive product that goes with it, and set up your order bump.the customer has checked out. After you have bought a flight ticket you’ll be upsold holiday insurance, car hire and a swanky hotel. Often they are offered in the follow-up email or on the purchase confirmation page.
When a customer is buying from you they are taking a risk. They risk losing money and not being happy. Ainsworth wantsto take the risk. “If the risk is the customer’s, fewer people buy. If the risk is yours, more will.” Can you throw in anything that reduces the risk of dissatisfaction even further? This is called coinage and consists of those additions that add insane value for a customer but don’t cost you anything. Free worksheets, a promotional tweet, a website backlink.
Make sure those who are ready to buy have the chance to do so by selling within your email newsletters.Now you’re making more money from your emails, the next step is to grow your list. Ainsworth explained “your email list is your most valuable marketing asset, but the average website has an opt-in rate of less than 1%.” Ainsworth believes it’s possible for nearly every site to reach 2-5%, “which will mean huge growth over time.
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