Melissa Houston, CPA covers business and personal finance impacting women entrepreneurs. With her CPA designation and over 20 years of practical experience, Houston is widely regarded by her expertise in financial management. Houston shares her knowledge and experience with Forbes.com readers and has done so since August 2020.
Starting a business is exciting, but the journey to profitability starts with choosing the right niche. Many entrepreneurs dive into business ideas they’re passionate about, only to realize later that
You want to build a business that not only aligns with your passions but also brings in sustainable income. A strategic approach, combined with understanding your market, ensures that your business not only fulfills you personally but also generates steady, reliable income.One of the best ways to identify a profitable niche is to focus on solving a specific problem for a particular group of people. Ask yourself what problem you solve better than anyone else.
Start by looking for evidence that people are actively searching for solutions related to your niche. Use tools like Google Trends or keyword research tools to understand what people are searching for in your area of interest. Finding a gap in the market or offering a unique perspective will help you stand out and attract your ideal customers, even in a competitive space.Knowing who you’re serving is just as important as what you’re offering.
Profitable Niche Market Demand
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