I am a documentary filmmaker and the Founder of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women.
Because their businesses are run solely online and available to a broad, global audience, e-commerce brands are uniquely positioned to be champions of diversity and inclusion. Every page on an e-commerce website is an opportunity to showcase a diverse customer base and identify how different products can appeal to various types of customers.
Once e-commerce brands better understand their audience, they can work on developing products that appeal to them. “Inclusivity should be at the heart of product design. Every customer deserves to feel comfortable and confident in their purchases. Product designers must consider the diverse needs of their customers, including those with disabilities or unique body shapes.
Diverse Customers Diversity Customer Experience Personalization Target Customer Audience Engagement Online Sales Retail Inclusive Sizing
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