This guide delves deeply into understanding your customer, how to learn about them, how they shop, and which products they're currently using. - competitoranalysis marketing
This is a process for startup founders or idea validation teams to create your Ideal Customer Profile to target when you launch your MVP or fresh feature. Start with research on your target audience, your competitors and finish with clear ICPs.You can do primary and/or secondary user research to learn more about potential users. Through interviews, questionnaires, and other primary research methods, gather go-to-market insights from the target audience.
Customers who actively considered a product but did not purchase it can be found through forum discussions or other related groups. Consider your problem from multiple viewpoints, not just your’s – this is critical if you're developing a solution that tackles your pain point. It’s easy for your perspective to create tunnel vision.
While both communities vary and overlap in terms of origin, the digital nomad group is younger and more often explores new travel tech solutions.You have two interview objectives. One, to collect direct qualitative and quantitative data to achieve the research goals. The second, and equally crucial, goal is to leave a lasting positive impression via respect for the interviewees.