The influencer is dead. The E-Girl is ready to ascend in her place.
. They would never entertain the notion of producing a deck for their own engagement. “Scene girls and emo girls were a counter to the preppy, Juicy Couture look of the [noughties],” Lauren wrote. “In the same way, E-Girls may be a counter to the polished, Facetuned Instagram influencer.”E-Girls to dress like an E-Girl, nobody is trying to sell them the aesthetic based on their own personalised, postdiscount codes. It’s just kind of addictive.
Fellow creator Maddy says that TikTok has definitely influenced how she dresses and does her makeup. “I always wear clothes that express who I am and how I feel,” she explains, describing her fashion as a mix between a stereotypical E-Girl and a heavy dash of “soft-grunge aesthetic”. “Of course, we all know about the E-Girl style and I’m sure I’m not the only one who absolutely loves it. That totally helped to build the way I dress now.
Probably because of the sprawling popularity of TikTok -- since launching in August 2018 the app is now available in 150 countries and 75 languages, with-- the app, and the E-Girl aesthetic it’s helped to build, is anything but exclusionary. As Maddy and Priscilla explain, the style is interchangeable and customisable, so it’s not surprising that there are E-Boys too.
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