How the TikTok influencer house 'nobody asked for' landed brand deals with Chipotle and Tinder
, launched comedy houses in August and September, respectively. The Honey House, another LA-based group, is a group of millennials creating humorous content challenges.
In August, Ogo Akamelu became the non-exclusive manager for handling house-wide partnerships after meeting one of the members through a Netflix project. Ogo has secured two of the group's highest-paying brand deals to date: Chipotle and Tinder."We see ourselves as equals, because once the business gets in the way of that, then that's how we fall apart, you know?" Mahony told Business Insider.
Ogo started pitching THNAF to a few brands in August and September, highlighting the fact the group was doing something different and growing rapidly. In the emails to brands, he introduced the house, its analytics such as engagement and demographics, its collective reach, and included links to previous collaborations in a media kit.
The house wrote a script for the new feature, including some recurring bits in their content, like Anthony Potero playing a robot. Each of the eight members posted a separate video onLike the Chipotle deal, Tinder was loose about the requirements and let THNAF take the creative lead.
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