This article explores how TikTok creators monetize their content despite the platform not directly sharing ad revenue with them. It highlights the importance of creating viral content that attracts brand sponsorships and features an interview with Adam Faze, co-founder of content studio Gymnasium, who shares his experiences and strategies.
A week ago TikTok disappeared in America. Then it was back. It looks like it will stay that way, for at least a month or two — even though the legal questions around its existence remain … fuzzy.This is good news for Adam Faze, who makes his living on TikTok. Faze co-founded Gymnasium, a content studio that specializes in TikTok videos, with some success: Perhaps you've seen 'Boy Room,' a can-you-believe-this-filth tour of young men's ... terrible living spaces.
YouTube remains the only big video platform that consistently shares ad revenue with creators. Instagram, Snapchat, TikTok do not.The reality is, short-form content is a great ad business for the platform. It's not for the creator — except for things now like TikTok Shop, where you have individual creators who are making hundreds of thousands of dollars a month off of, basically, QVC videos.
Business Social Media TIKTOK CREATORS INFLUENCERS BRAND DEALS ADVERTISING MONETIZATION CONTENT STUDIO
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