The newly-promoted vice president of fashion at Bustle Digital Group walks us through her career, from assisting on photoshoots to starring on a reality TV show.
Author:Dara PrantPublish date:Sep 21, 2020In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.As a college senior, she submitted her resume to Allure with a New York City address , when she was in fact living in Philadelphia. Instead of owning up to the fib right away, Reid took a bus three days a week until the publication and her parents caught on.
Ahead, Reid talks falling in love with clothes at church, how she continues to diversify her resume and what excites her about overseeing fashion-related projects in her current role. My grandmother was an usher at church. I went to a Catholic school my whole life, and also went to church on the weekends. My grandma used to always get dressed up for church and then my aunt also would get really dressed up and fancy. They would put me in these amazing head-to-toe looks.
I would take the cheap bus to go from Pennsylvania to New York, three days a week — on Monday, Wednesday and Friday. I scheduled all my classes on Tuesdays and Thursdays. I juggled between the two for a while — maybe six months to a year — and then I got my first full-time freelance job at More magazine. I was so desperate to get in fashion and publishing. More was definitely more commercial than W, so I didn't last long there, but it was my first step into an assistant job.I was there when Hal Rubenstein and Cindy Weber-Cleary were the fashion directors and Ariel Foxman was the editor-in-chief. It was crazy. We had so many shoots.
Give us a rundown on how you oversee all these sites as the Vice President of Fashion. What have you been working on recently, and what projects are you excited about?
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