Mimi Dixon, manager of brand equity and activation at Crayola, spearheaded the Colors of the World that has won multiple awards, including Toy Of The Year award for most creative. Children worldwide can colorfully express themselves with 24 new colors representing over 40 global skin tones.
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director of MAC cosmetics Victor Casale to develop realistic skin tones using his experience in creating inclusive foundation shades.From Dixon’s perspective, the beauty industry had it right when it came to diversity and inclusion and began to look for help from there. She recruited Victor Casale, the former chief chemist and managing director of R&D at MAC, cofounder of Cover FX and the CEO of MOB Beauty.
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