How this woman's pandemic passion could create a unique model for New York pizzerias

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How this woman's pandemic passion could create a unique model for New York pizzerias
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Miriam Weiskind is aiming to flip the script on pizza shops and women-owned restaurants.

Patsy's Pizzeria in East Harlem is partnering with JetBlue Airways to send 350 pies a day to Los Angeles for their special pie-in-the-sky promotion.It takes Miriam Weiskind five days of preparation and 60 seconds of baking for the aroma of dough -- cooked to golden-brown, bubbled perfection with sweet tomatoes and nutty, salty mozzarella cheese -- to fill the air of her Brooklyn apartment.

"My mom has always been a huge inspiration in life," Weiskind said."She used to drive around bottles of honey for the Jewish New Year, just to make sure everyone would have a sweet new year." She dabbled in dough-making, learning different techniques for the best bake and recipe tested for friends with a pop-up in her apartment to sample the homemade pizzas. In 2020, she tapped into her creative director skills and made an imageboard about pizza on New Year’s Day to set her sights on a new goal -- pizza-making.

"Like all other New Yorkers stuck inside, isolated, I started baking, and it became a lot of pizza," she said."So my mom was like, 'Why don't you give it to other people to help them out? You have too much, always give back to others.' So I wrote a menu on a pizza box and put it up above the mailboxes and [wrote], 'Anyone who can't afford a meal or anyone that's needing a reason to smile, if you're a first responder, order free pizza from me.

"My mom had told me to help others out, so the rule of the pizza was if anyone lost her job, was a first responder, low income, essential worker or needed a reason to smile -- the pizza was free for them," she explained. "I'm sure there are more, but not many," Wiener, the pizza expert, added listing less than 10 that he knows.

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