Designer Meijun Li on what makes good restaurant merch: “A good piece of merch makes the wearer feel proud to walk around in it.”
, and worked with big-name brands such as Dermalogica and Nature’s Soy, and NYC restaurants 886, Madame Vo, and Nowon. In this interview, Li takes us through her career, how the pandemic has affected her work life, and why aspiring designers need business cards.: My job includes maintaining client relationships, designing, and art-directing. The first part of any project is always about getting to know the client, to learn about their personal stories and who their customers are.
If I learned anything from that experience or from any of my early experiences, it’s: Always say, “Yes, I can do it.” If someone gives you an opportunity and it’s a little challenging, it is your job to find any resources and learn to complete the task. This mentality is the reason I was able to grow as a designer.I found it hard to price my work or services fairly. When I first started freelancing about eight years ago, I don’t think designers were valued as much as they are today.
When I started designing merchandise for brands, I really wanted to create something people would constantly want to wear and feel cool in. I always like to compare buying merch to buying Hermès or Supreme. The logo itself tells so much about a T-shirt or a bag. Wearing a certain piece of merch communicates so much about a person. It tells people where you eat, where you get your coffee, where you go to work out. It’s something that’s very intimate, a bold statement of your lifestyle.
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