How this mom and social worker became a jeweler to stars like Rihanna, Katy Perry

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How this mom and social worker became a jeweler to stars like Rihanna, Katy Perry
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Maya Brenner took her passion for jewelry and turned it into an international best-selling brand.

We are all works in progress; even the successful women you see owning it on Instagram faced stumbling blocks along the way and continue to work hard to stay at the top of their game.

TMRW: You’re arguably one of the best known names in dainty jewelry design, but you started as a social worker. Can you tell me a little bit about what prompted the crossover?It started as a way to do something creative and calming after a stressful day at work. I loved making my own jewelry because I couldn’t afford all the pretty things I was seeing in the shops when I was a social worker in New York. People started asking me on the street where I bought my necklace, and the rest is “herstory.

TMRW: Was there a specific moment where you just knew that Maya Brenner was going to be the brand it is today?Funny enough, it was after a brief mention on TODAY’s “Steals and Deals” back in 2010. The flash sale lead to my website crashing, selling 25,000 necklaces in 24 hours and not having enough inventory to fulfill the orders. It took us four months to make and ship all the outstanding orders and it taught me that if you’re going to be on a big stage, you better be ready.

TMRW: What started with a beaded necklace has morphed into creating accessories for celebrities and people around the world. What keeps you grounded?Well, I start each day like most parents...with three kids needing, wanting or grumbling so that helps. We’re a small business and we face all of the same issues and obstacles of any other business no matter how glamorous it may appear.I am very much inspired by and still largely design based on what is missing from my own personal jewelry wardrobe.

TMRW: There have been some people along the way who have been"heavily inspired" by your designs. How do you cope with this?I mostly just try to ignore it and focus on making the best products and experience for our customers. It’s harder to ignore if they are using my name or our product photos, then we may reach out and ask them to stop.

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