How This Indigenous Swimwear Brand Fuses Tradition and Sustainability

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How This Indigenous Swimwear Brand Fuses Tradition and Sustainability
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Inspired by her Yolngu culture, meet the indigenous swimwear designer who fuses tradition and sustainability.

bikini on the beach, you’d likely be struck by the dotted designs. But the designer Liandra Gaykamangu is careful to make sure that her swimsuits are more than just pretty compliment-bait. Through her collections, she combines her indigenous background with her love of beach attire. “The whole purpose was to use swimwear as a vessel to share stories about indigenous Australia, and also share positive narratives around indigenous Australian women,” she says.

Gaykamangu has fond memories of growing up around her Yolngu culture in the Northern Territory of Australia. She is from Australia’s Arnhem Land, and was exposed to her culture’s traditional teachings from a young age. “It’s a very different life [there],” says Gaykamangu, who is now based just outside of Sydney. “It’s still very much traditional. Cultural practices are still in place, and the language is spoken every day.

“It’s definitely contemporary,” she says of the brand. A signature motif of Liandra Swim’s one- and two-pieces are their graphic prints, which Gaykamangu creates digitally herself. Her “dotted prints” are a twist on dot art, a popular form of painting that originates from indigenous tribes in Australia. Many of the prints have a deeper meaning behind them that acknowledge her tribe’s history. “That [style] really represents the changes to indigenous Australia post-colonialism,” she says.

While her line sheds light on her indigenous culture, Gaykamangu simply hopes that customers will find something special in her designs and ideally, that they also learn something new. “I wanted to be able to showcase how versatile indigenous Australia is,” Gaykamangu says. “We are oftentimes expected to stay in a particular field where we can be celebrated, whether that be tourism or in an art gallery. Our culture can be celebrated in so many different ways.

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