If you haven't heard of Saie, you will soon.
So what’s next for nine-month-old Saie with more funding, and Paltrow throwing even more weight behind the brand’s mission after Goop became its first exclusive retailer at launch? Product development, retail expansion, and marketing, says Crowell. As far as the latter is concerned, there will continue to be a major emphasis on community engagement, with an open dialogue to facilitate two-way feedback.
“We’re, of course, still working on ways where we can be better, but our community holds us accountable,” she explains, adding that Saie is launching its first complexion category next month, and that a “complexion crew” of community members was established to help guide the shade creation. “We can’t claim to be a brand that’s both good for people and good for the planet without being a brand that supports and takes action for all races, genders, and sizes.
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