It's becoming as much of a tradition as costumed trick-or-treaters and skeletons crawling across lawns studded with cardboard gravestones: candy corn and jumbo bags of Snickers start popping up on grocery store shelves a few weeks after Independence Day.
How thinking about death—mortality salience—drives early Halloween shopping and retail trends retrieved 2 September 2024 from https://phys.org/news/2024-09-death-mortality-salience-early-halloween.html
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