Here's how these female entrepreneurs are using technology to thrive amidst Covid-19:
Instead of having everyone go to the gym we brought the gym to them, virtually via Zoom! And twice a day…holding 12:30pm and 8pm sessions, five times a week. I also made sure to regroup the girls by making an IGTV video, reminding them of why this is the time to actually focus on their health goals, and that we need have a strong and healthy immune system, now more than ever.Initially I was offering the virtual workouts just for the AR30 participants. But then I decided to open it to the public.
Since we offer pick-up and delivery services in New York City, we, like many other food services, are ramping up our marketing efforts to make sure people know that they can count on us as a safe, reliable food option during this time. We are also working with restaurants that are still in business…in order to reach as large an audience as possible on social media.
I've changed my messaging to be more sensitive. People are responding strongly to the posts that are aggressively encouraging productivity. I think it's important to give people the space they need to process what's happening. This is bigger than the virus causing a biological liability. There are political and economic shifts that people have to adjust to and embrace, which will be difficult for many.
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