The newspaper led a 16-month-long pressure campaign to ensure his name never faded from headlines -- or from the agendas of top government officials.
An electronic billboard in Times Square marked the first anniversary Evan Gershkovich's imprisonment in Russia.
Gershkovich’s release in a prison swap that involved the United States, Russia, Germany and four other countries marked the culmination of a relentless, 16-month campaign launched by the Journal alongside his family and friends that encompassed hashtags, billboards, celebrity advocates, letter-writing campaigns and closed-door meetings with high-level government officials.
“Someone along the way gave us the advice that ‘there are moments to be loud and moments to be quiet, and this is a moment to be loud,’” Beckett told Time. “That became a bit of a mantra.” The Journal promoted the #IStandWithEvan hashtag, and journalists from a variety of rival news organizations changed their social media photos to a badge that reads “Free Evan Now.” Prominent broadcasters, such as CNN’s Jake Tapper and MSNBC’s Andrea Mitchell, took up the cause. The Journal newsroom held, where colleagues and friends read his stories out loud.
“We pride ourselves on our impartial and accurate reporting that doesn’t take sides and avoids bias,” she wrote. “As we pledged earlier this year, we will continue to tell Evan’s story until he can tell his own.”
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