‘You can’t dodge, you can’t spin. You just have to put him out there and let people shout at him if they want to,’ said one aide who helped craft the strategy when Time magazine published a 2001 picture of Canadian PM Justin Trudeau in dark makeup
OTTAWA, Ontario - Canadian Prime Minister Justin Trudeau and his election campaign team were on the way to the airport in Nova Scotia on Sept. 18 when Time magazine journalists called with alarming news.
Still on the plane, Trudeau called a nationally televised media conference at which he not only apologized repeatedly but also admitted to another incident of donning dark make-up. “We won’t know the effect of the pictures until election day,” said a senior Trudeau adviser. “People might decide that however much they support us, they can’t vote Liberal because of this.”In response to questions for this article, Conservative campaign spokesman Daniel Schow said the Liberal’s campaign strategy hasn’t worked.
Working with Ottawa-based officials, the trio were crucial in devising the response in the hours and days to come, the sources told Reuters. Chin and Reporter, brought on a few months earlier, both were experienced in crisis management. But the crisis meant the Liberals had to temporarily toss their general-election play book to the side. It had called for an aggressive campaign that painted the Conservative Party of Canada as a haven for racist, anti-gay and anti-abortion candidates while stressing measures to make life more affordable for Canadians.
His campaign news conferences usually run for 15 to 20 minutes, but that first day in Winnipeg, Trudeau overruled advisers, opting to speak at length in the middle of a public square “where we had no way of controlling who was present,” according to one aide.
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