Twin brothers Danny and Steven Sanicki started posting minigolf videos on TikTok in 2023, never expecting much. Their channel, Twin Tour Golf, exploded in popularity, leading them to create a complex tournament system with prizes and an online community.
In September of 2023, Danny and Steven Sanicki played a round of minigolf. The Sanickis are twins, are both competitive golfers, and were budding content creators at the time, so of course they filmed the whole round. Danny edited the footage on his phone, recorded a quick commentary track, slapped a scoreboard over top of the video, and posted the tournament as a six-part series on his TikTok channel. Neither brother really expected anything to happen. The videos went viral.
On this episode of The Vergecast, the first in a two-part series we’re calling How to Make It in the Future, we chart the rise of Twin Tour Golf and talk with Danny and Steven about their experience as creators. We talk about the process of deciding to go all in on minigolf, the way they’ve tried to expand their offering without compromising what people like about it, how they split up workflow, how they monetize on various channels, and much more.
Entertainment Sports Tiktok Minigolf Viral Video Content Creation Twin Tour Golf
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