It took fictional cafes to connect coffee culture with the Pacific Northwest. And no fictional depiction better epitomizes the fusion of region and beverage than “Frasier.”
This isn’t where coffee culture in the Northwest started. Think jazz clubs of the 1920s , the beatnik cafe boom of the late 1950s, and the folk revival of the 1960s, especially the Place Next Door , where it was the fuel for late-night jam sessions and a lot of groovy poetry, man. But specialty coffee as we now know it — a latte on every urban street corner — began at Pike Place Market in 1971.
Today, the honorary “first Starbucks” is a few blocks away at 1912 Pike Place, and has become a sort of living museum. From this perch, the original owners grew the brand into an importing and roasting company, operating a half dozen cafes in Seattle by the late 1980s. It was then that the founders sold to Howard Schultz, a Ray Kroc-esque figure who supersized Starbucks into a global cafe juggernaut with a market cap of $130 billion.
Many influential specialty coffee professionals got their start at Starbucks and were trained on La Marzocco equipment. Machines originally sold to Starbucks soon proliferated on the resale market, making La Marzocco a recognized leader on independent cafe counters around the region and later the world. La Marzocco USA’s presence in Seattle also helped establish the area as an American hub of coffee technology and wider industry innovation.
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