How The National Independent Venue Association Is Fighting to Save Live Music on Capitol Hill
triggered bans on large gatherings across the U.S., independent music and comedy venues were among the first to shut down. And per each state’s guidelines, they’ll be the among the very last to reopen.
But in order to get the attention of Congress, NIVA Head of Communications Audrey Fix Schaefer knew that it was necessary to garner support. Schaefer, who is also the communications director of several D.C.-area venues including The 9:30 Club, Lincoln Theatre, The Anthem and Merriweather Post Pavilion, helped to put together an exhaustive campaign to prove just how important independent venues are to musicians as well as their fans., the front page of which offers an extremely easy email template for the public to express their concern to legislators.
So far, Schaefer says NIVA’s efforts have resulted in bipartisan support because above all, independent venues are small businesses that are essential to the economies of their respective communities. Although a few venues have been allowed to reopen recently at partial capacity, Schaefer points out that operating with small audiences is not a sustainable model.
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