How the music business can really crack down on streaming fraud
My guess? Grainge wrote this memo because he knows that, for a global modern record company, an upset Elton John or an upset Eminem is likely a much bigger problem than a pile of culturally historic tapes caught aflame.
This is entirely within the labels’ power, plus it would neuter much of the non-financial reason for both signed and unsigned artists turning to fake streams to boost their profile.
“Sony Music Entertainment prohibits stream manipulation by its employees or any third parties acting on the company’s behalf. This includes the use of third-party individuals and companies that engage in stream manipulation practices, including offering such services for a fee. Although unproven, the record companies have, behind the scenes, repeatedly suggested that Spotify relies on material from so-called “fake artists” to drive down its costs. It does so, suggest the labels, by filling
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