Two ex-senior Labour advisers reveal the strategy the party used to turn its fortunes around by targeting disillusioned ‘hero voters’ and how it could benefit the Democrats
Two ex-senior Labour advisers reveal strategy Keir Starmer used to turn its fortunes around by targeting disillusioned ‘hero voters’ – and how it could benefit the Democrats.
For Harris, addressing core issues such as housing, prices and job creation could also win over undecided US middle-class voters, many of whom face similar economic pressures. Labour set about finding out as much as possible about these voters and applying that knowledge to all aspects of campaigning. They were patriotic, they were family oriented, they were struggling with the cost of living: squeezed working-class voters who wanted change.
There’s less of a ‘legit’ middle class these days. People are just working, working, working – and I think that’s really unfair As one Michigan swing voter told us last week: “There’s less of a ‘legit’ middle class these days. People are just working, working, working – and I think that’s really unfair.” Another voter in Pennsylvania said: “The middle class is being eroded. You used to be able to work one job and buy a house, but those things are out of reach for people like us nowadays.”
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