The women behind the Lede Company quit their jobs, took an entrepreneurial leap, and now run one of the most powerful PR firms in entertainment.
The women behind the Lede Company took an entrepreneurial leap and now run one of the most powerful PR firms in entertainment.On a Friday morning in June of last year, Meredith O’Sullivan, Sarah Rothman, and Amanda Silverman gathered in O’Sullivan’s Santa Monica living room. The hard-charging public-relations executives headed up divisions at 42West, a giant bicoastal entertainment PR firm representing A-list celebrities and companies.
The three coworkers had started out in various entry-level gigs in the industry and worked their way up. Silverman had been a receptionist at an entertainment PR firm, where she learned on the job. Rothman had started in public relations in college, doing outreach for the governor of North Carolina, her home state. She’d been planning to go into politics when she heard about a communications job at Miramax in New York.
Now they were all executives with impressive client lists. They’d put in their time, “working our asses off,” as Silverman puts it. They knew what it was like to be roused at 3 a.m. by a client unhappy with a Page Six item, demanding it be corrected. Or to stand in a hallway spraying Febreze after a client was caught smoking pot in the greenroom of a late-night talk show. It was time, they thought, to create their own firm.But nothing had prepared them for how scary the leap would actually be.
A few hours after their non-breakfast, they’d tell their bosses they were striking out on their own. “We were, like, puking. We were freaking out,” recalls Silverman. Those conversations were “very emotional,” according to her, and, to their collective relief, “very lovely.” They regrouped at a hotel and began working to launch the business, including hiring a tech firm. Really, though, they were waiting.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Read more »
Lady Gaga Was Reportedly Just Offered Another Musical Role & It’s Right Up Her AlleyThe remake we've been waiting for!!!
Read more »
People Are Excited That Lady Gaga May Star In The 'Little Shop Of Horrors' Reboot'That's a yes from me.'
Read more »
Lady Gaga May Star in a 'Little Shop of Horrors' RebootAccording to a new report.
Read more »
Every Star Who Brought the Sexy to Rihanna's Savage x Fenty NYFW ShowSee a ton of new photos from INSIDE Rihanna’s hot runway show – with Gigi, Bella, Halsey and more! (via toofab)
Read more »
Cara Delevingne Is a Sexy Green AlienSee behind-the-scenes photos from Rihanna's Savage x Fenty extravaganza
Read more »