Where does the Pixel 6a fit into the story that Google is telling with its own Android-powered smartphones?
Yet the Pixel 6 and Pixel 6 Pro are an important part of the Pixel 6a story. There was a feeling that the Pixel 6 and especially the Pixel 6 Pro broke through a ceiling when they were released last year. There was greater public recognition, there were more network offers, and there was more coverage in the mainstream press; in some cases, the Pixel 6 pro became the natural comparison to the iPhone rather than Samsung’s Galaxy S21.
But the space is essentially overseen by Google. That’s not unusual, after all the personal computer space has a similar relationship with Microsoft and Windows… the base OS is offered, some services are bundled that manufacturers have to take, and the rest is a ‘have at it’ process of design, innovation, decisions, and interactivity.
Notably, the Pixel 6a holds on to the same top-end processor as the Pixel 6 and Pixel 6 Pro… although Google has the advantage that it is using its own chip design and does not have a large SKU to choose from. Nevertheless, the idea of keeping as much processing power on the handset - useful for intensive machine learning-based tasks - is front and centre.
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