Even museums, arguably the hardest cultural experience to replicate in your living room, are making the most of existing technology
MUSEUMS HAVE shut their doors. Theatres on Broadway have put away their props and sent their performers home. Sports tournaments, concerts and the Tribeca Film Festival have been postponed; South by Southwest was cancelled; Coachella has been pushed back to the autumn. But lovers of the arts need not despair.
Streaming services are the most obvious beneficiary of a populace cooped up indoors. A recent report from Nielsen, a market-research firm, suggests that the crisis could lead to a 60% increase in the amount of content streamed. Nielsen looked at media consumption during past crises: during Hurricane Harvey in 2017, for example, total TV use in Houston rose 56% from the period preceding the storm. Viewers particularly sought out feature films and entertainment.
Such companies are meeting that demand by putting new titles on their platforms. Disney announced that “Frozen 2” would be available on Disney+ three months ahead of schedule to provide families “with some fun and joy during this challenging period”. Other studios have similarly released recent movies online, or are skipping releases in cinemas altogether.
Musical ensembles are also providing levity and distraction. Enterprising institutions have been live-streaming opera, ballet and classical-music performances to cinemas for some years, so some have adapted quickly to recent developments. The Metropolitan Opera in New York is hosting “Nightly Met Opera Streams” on its website. Opera-lovers will be treated to filmed performances of favourites such as Puccini’s “La Bohème” and Verdi’s “La Traviata”.
. Google’s Arts & Culture project, which began in 2011, allows internet users to explore the collections of 1,200 museums and archives around the world, including the
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