Vanessa Ariel shares how she aims to expand the narrative of women leaders in the food & beverage industry. In addition to how she is supporting Goldbelly in making food e-commerce more appealing to the masses by leveraging food to create experiences and moments that are part of their lives.
Ariel notes that much of this success is due to the Goldbelly pinning itself at the intersection of convenience and experience. For example, a local delivery service may be convenient but may lack offering an experience that caters to showcasing the foods. Meanwhile, a great restaurant leans into the experience, but depending on where they are based may not be the most convenient.
For Ariel and the Goldbelly team, it has been fulfilling to see how many of their ideas for product innovations and collaboration have come to life, since nearly a decade of launching. As she thinks about how the team will continue to innovate she shares: “We work with the country’s top food makers and brands now and I’m super excited to go deeper into using machine learning to generate more meaningful recommendations for our customers.
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