Pride goeth before a fall.
, a few tech geeks at a Canadian company named Research In Motion, working out of a cramped office space in Waterloo, Ontario — under the leadership of founder Michael Lazaridis and CEO Jim Balsillie — all but invented the concept.
The state-of-the-art tech was nicknamed “CrackBerry” because of how the world became quickly addicted. However, as notable as the device’s game-changing qualities was the way RIM honchos Balsillie and Lazaridis , proved themselves extremely savvy entrepreneurs who made sure to profit handsomely from their creation.BlackBerry’s business-forward strategy paid off — at first.
The tech-sesscory quickly became a fixture with boldfacers like President Barack Obama, Anna Wintour, Sarah Jessica Parker, and Katy Perry — who tried a BlackBerry and liked it. CEO Jim Basillie famously thwarted an early takeover attempt, holding off a hostile suitor until the company’s stock rose.“Jim said, ‘look, please don’t do that. Why don’t we just sell you the company above board. ‘That way we can both win,'” Johnson said. “But of course, he’s completely lying.”
Publically, it was a maneuver of “charity” done by a lover of the game who dreamed of playing pro hockey as a kid, according to the director.
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