Over the past eight years, a number of basic facts that the AFL once reported have been removed from the public gaze.
“I certainly appreciate the interest in player payments and salary caps, but it’s not a topic we talk about. We don’t discuss the complexities of the TPP, we don’t discuss the details around the salary cap.” -when asked whether Angus Brayshaw’s contract payment would be outside Melbourne’s salary cap after his forced retirement., it seems inconceivable that the Melbourne Football Club’s multimillion-dollar payment to Brayshaw will be entirely counted in the club’s salary cap.
Here are four items – once aired to the football public – that are either off limits or, in one case, hard to uncover and obfuscated in a fog of financial figures: 3. Clubs are not routinely informed what their 17 rivals exactly receive from AFL headquarters in “variable funding”. This masthead consulted with several CEOs or presidents on this topic, with two CEOs saying outright that they did not see what other clubs received.
In each of the examples, the AFL doubtless can find justifications for removing information from prying eyes of media and the public. Collectively, however, this pattern of removing information represents a culture of concealment that has steadily taken hold. The AFL is expert in brand management and will go to considerable lengths to avert or mitigate reputational damage.
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