In June, Iranian authorities claimed the crypto game was distracting voters during the presidential election. Last month, Telegram's CEO touted its potential to bring millions to blockchain. Its creators say they’re just getting started.
You are a hamster, you want to get rich, and you’re also the CEO of a crypto exchange. This is the premise of Hamster Kombat, the new Telegram “mini-game” that claims to have more than 300 million players. It’s become so popular that in June, an Iranian military leader accused it of distracting voters amidst the country’s elections, saying it was a tool in the West’s “soft war” against Iran’s theocracy.
It’s sort of entertainment,” says Matvii Diadkov, the founder of the crypto advertising network Bitmedia who has created and analyzed crypto games. “It’s even more primitive than hyper-casual games.” But then something weird happens. When you explore the app, you’re confronted with a dizzying menu of options for scaling your hamster’s crypto exchange, such as investing in your UX and UI team, building an NFT metaverse , or obtaining a legal license to operate in Nigeria.
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