How Taylor Swift’s Eras tour took over America

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How Taylor Swift’s Eras tour took over America
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  • 📰 GuardianAus
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The superstar’s 52-stop US tour has dominated headlines since March with fan theories, romantic controversy and even a congressional hearing

Taylor Swift performs onstage at Lincoln Financial Field in Philadelphia, PennsylvaniaThe fixation on details reached a fever pitch last October, during the rollout for Swift’s tenth album,. Swift teased track titles in a TikTok video series called “Midnights Mayhem With Me”, and published a full cross-platform release schedule on Instagram.

All of this, plus Swift’s habit of switching out acoustic songs every show, has fans hyper-trained on each stop of the tour. It’s best to understand The Eras Tour not so much as a series of concerts, but as an ongoing, sprawling, interactive and ever-mutating reality show, with new chapters every week.

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