⛰️ Chocolate brand Toblerone must drop the image of the Matterhorn mountain peak from its packaging after 50 years, as it switches some of its manufacturing to another country
Chocolate brand Toblerone must drop the image of the Matterhorn mountain peak from its packaging after 50 years, as it switches some of its manufacturing to another country.
For a food product to be marketed as “made in Switzerland”, 80 per cent of the raw ingredients must be sourced from the country with most processing taking place there. For milk and milk-based products, the required quota is 100 per cent, with exceptions for ingredients that cannot be sourced from Switzerland, such as cocoa.
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Toblerone: Swiss rules mean chocolate bar to drop Matterhorn from packagingProduction of some of the chocolate is moving outside Switzerland so the Alpine peak can no longer be used.
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Toblerone to drop Matterhorn logo from packaging as it's no longer made in SwitzerlandThe chocolate bar, which was first sold in the Swiss capital of Bern in 1908, will now feature a generic peak on its branding, rather than the Matterhorn, as well as a different typeface, and will feature the words 'established in Switzerland'.
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Toblerone to be redesigned and things may never be the same againToblerone is being forced to the iconic Matterhorn from its packaging after shifting some of the chocolate’s production outside Switzerland. The move means the brand no longer meets the right criteria under Switzerland’s 2017 Swissness Act.
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