Ahead of Rihanna's performance at the 2023 SuperBowl halftime, here's a look back at some of the biggest halftime show winners since 1993.
Eminem, Dr Dre, and Snoop Dogg performs during the half time show of the Super Bowl LVI between the Los Angeles Rams and the Cincinnati Bengals at SoFi Stadium in Inglewood, Ca on Sunday, February 13, 2022.Ever since Michael Jackson ushered in the blockbuster era of the Super Bowl halftime show when he headlined in 1993, nearly every performer who has graced the stage on sports’ biggest night has enjoyed sizable boosts in sales and streams.
With few exceptions, Super Bowl halftime headliners have seen a sizable commercial uptick over the last 30 years. In 2002, U2 saw sales for three of the band’s key albums more than double in the week following the performance. In 2004, Janet Jackson — in spite of, or perhaps because of, the singer’s infamous “Nipplegate” controversy — saw a similar jump.
In 2022, the halftime show — headlined by Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige — averagedacross television and streaming in the U.S., according to NBCUniversal, which aired the event. The game itself garnered 112.3 million viewers – its best showing in five years. Super Bowl halftime performances in the last 30-plus years have spurred some impressive boosts in sales and streams – and on’s charts. Ahead of Rihanna’s 2023 Super Bowl halftime show on Sunday, Feb. 12, here’s a look back at some of the biggest halftime show winners since 1993.