This is one of a few studies that looks at African female politicians in political communication.
Like many countries, South Africa grapples with the complex challenge of gender inequality in its political landscape. While strides have been made towards greater gender representation, female politicians still face barriers that hinder their full participation in the country’s democratic processes.
Once the data were collected, a content analysis was conducted to categorise the nature of tweets and reveal how these politicians utilised Twitter for political communication. Helen Zille’s tweets, on the other hand, often revolved around party politics, government matters, government ministers, and service delivery. This reflected her role as the chairperson of the official opposition party, the Democratic Alliance’s Federal Council. The study illustrated how the diverse content of these politicians’ tweets mirrored their roles, affiliations, and strategies for political communication in the digital space.
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